The demographics of a patient population, epidemiology, the results of a study: so much of scientific communication relies on collections of facts and data. This information is vitally important; it contextualizes results, supports claims of efficacy, and tells us who is most impacted by a disease. But these details can also be difficult for people to remember, as there are often a lot of them, and they may seem disconnected from the rest of the story.
So how can we help people understand how these individual pieces of information fit together, and then remember them?
We need a memorable infographic to help people understand how individual pieces of scientific information fit together.
Infographics can help people recognize distinct pieces of information and understand how they fit together. By organizing and classifying the information in a visual way, infographics effectively save the viewer’s mind a step, helping them understand the information more quickly. Visuals capture attention and guide the viewer through the material, highlighting the most important aspects and preventing the viewer from getting lost in a list of seemingly unrelated facts. By helping the viewer focus on the individual pieces of information and understanding the linkages, an infographic also helps the viewer retain the information, making your message stick.