Online meeting systems such as Zoom, Teams, and WebEx offer excellent opportunities to reach and persuade target audiences with well-made slides through the screenshare function. Unlike self-study slide decks, presentation decks contain less on-screen text and the focus of the slides is on clear visual elements. If the slides follow the concept of visual storytelling, MSLs can be responsive and quick when explaining study results and field sales reps can effectively train pharmacy staff.
PowerPoint is the most effective way to present an engaging scientific story. This is because PowerPoint is a tool that most are familiar with, so there is no technical hurdle.