Develop an engaging explainer video for a variety of audiences

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of audiences

for a variety


Develop an engaging
explainer video

Home » Medical Animation and Explainer Videos » Develop an engaging explainer video for a variety of audiences

The Challenge

Whenever you browse LinkedIn, Instagram, or YouTube, you’re sure to find explainer videos. Why? Because they make information accessible to people with different levels of knowledge and quickly get to the heart of a topic.

In the pharmaceutical and biotech industries, explainer videos help companies communicate with patients, train medical staff, and visualize complex study data.

We need an easy-to-understand explanation of the underlying disease and how our drug works.

The Solution

Explainer videos involve short animated sequences that explain scientific concepts in a simple, engaging, and compelling way. They use clear and concise language and attractive visuals that quickly grab the viewer’s attention. Whether you need to reach physicians and specialists with deep knowledge of the topic or laypeople who need a light-hearted and emotional touch, an explainer video is a great choice.

At CAST PHARMA, we know that every message and every audience is unique. That’s why we create explainer videos with the right style and the right animation for the story each client wants to tell.

  • Hands and strokes

  • Drawn or static objects are moved across the screen
    • Hand drawn with passion
    • Visual language that focuses on the essentials
  • Motion

  • Objects and characters are slightly animated
    • Clear, modern visual language
    • Can also be combined with hand animation
  • Complex Movement

  • Objects and characters are brought to life
    • Highly animated figures and complex realistic scenarios
    • Ideal for emotional connection and gaining acceptance
  • Custom

  • Let us design your preferred style and animation
    • Your individual style tailored to your story
    • On request, based on your corporate design
  • upon request

Like with any visual storytelling project, the development of an explainer video begins with researching the available materials. Our experienced medical content developers build the story and work together with the creative team to figure out the best implementation style.

As soon as the flow of the video and the graphic style are approved by the client, the implementation of the animation, final editing, and dubbing begin.

In addition to applying their scientific understanding, our team works with professional referencing software and follows the highest standards of correct scientific work.

They are familiar with industry-standard approval systems such as PromoMats and can work within the client’s approval infrastructure.

At the end of each project, our clients receive editable files to ensure easy localization of the materials.

  • A high level of scientific understanding

  • Professional referencing

  • Extensive experience with approval processes

  • Editable and easily adaptable deliverables

Want to learn more?
Arrange an online meeting on the topic here!


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