Slide background

of audiences

for a variety


Develop an engaging
explainer video

Home » Medical Animation and Explainer Videos » Develop an engaging explainer video for a variety of audiences

The Challenge

Whenever you browse LinkedIn, Instagram, or YouTube, you’re sure to find explainer videos. Why? Because they make information accessible to people with different levels of knowledge and quickly get to the heart of a topic.

In the pharmaceutical and biotech industries, explainer videos help companies communicate with patients, train medical staff, and visualize complex study data.

We need an easy-to-understand explanation of the underlying disease and how our drug works.

The Solution

To achieve your communication goals, we recommend our “CAST PHARMA Explainer Style.” This style works well, whether you want to tell a patient’s story, explain a drug’s mechanism of action, present study data, or show HCPs how to use a medical device. And of course, it can be perfectly tailored to the look and feel of your brand.

The “CAST PHARMA Explainer Style” follows specific design principles:

  • Realistic proportions of characters, devices, organs, and cell structures
  • Flat fill colors, subtle shading, color outlines
  • Character animation where it pays off
  • An engaging and dynamic animation flow

Other visual options for your project

If you feel your project should look different from the “CAST PHARMA Explainer Style” please explore other visual options. We will be happy to discuss your favorite style and find the right fit for your project.
  • Hands and strokes

  • Drawn or static objects are moved across the screen
    • Hand drawn with passion
    • Visual language that focuses on the essentials
  • Motion

  • Objects and characters are slightly animated
    • Clear, modern visual language
    • Can also be combined with hand animation
  • Complex Movement

  • Objects and characters are brought to life
    • Highly animated figures and complex realistic scenarios
    • Ideal for emotional connection and gaining acceptance
  • Custom

  • Let us design your preferred style and animation
    • Your individual style tailored to your story
    • On request, based on your corporate design
  • upon request

Like with any visual storytelling project, the development of an explainer video begins with researching the available materials. Our experienced medical content developers build the story and work together with the creative team to figure out the best implementation style.

As soon as the flow of the video and the graphic style are approved by the client, the implementation of the animation, final editing, and dubbing begin.

In addition to applying their scientific understanding, our team works with professional referencing software and follows the highest standards of correct scientific work.

They are familiar with industry-standard approval systems such as PromoMats and can work within the client’s approval infrastructure.

At the end of each project, our clients receive editable files to ensure easy localization of the materials.

  • A high level of scientific understanding

  • Professional referencing

  • Extensive experience with approval processes

  • Editable and easily adaptable deliverables

Want to learn more?
Arrange an online meeting on the topic here!


Please also explore the following use cases: