Scientific studies and clinical trials are usually published in a text-heavy format: this means pages of black print on plain white paper, with multi-clause sentences often many lines long, loaded with uncommon abbreviations, and a staggering amount of data in long, gray tables or confusing diagrams plotting several curves.
It is not surprising that many readers simply cannot understand the details of a pivotal, phase III, 12-week, randomized, double-blind, placebo-controlled, multi-center, parallel-group clinical trial. They simply cannot understand it. An animated video is a powerful tool that can be used to convey the necessary information and get users excited about study results.
We would like to present our study results not as the usual PowerPoint presentation but as an attractive and, most importantly, understandable video.
PowerPoint slide decks are often used to present study results; it is an effective way to put together an engaging scientific story. However, a video offers a decisive advantage over a slide deck: the target group simply has to press the “play” button and the study and its results are easily explained. If anything is not fully understood, the video can be watched again.
At the beginning of each project, the relevant study is analyzed by an experienced CAST PHARMA medical content developer. The essential facts to be conveyed, such as study design, relevance, patient groups, and results, are established. This concept is then confirmed by the client, as is the look and feel for the video. As soon as the flow of the video is approved, the implementation of the animation, final editing, and dubbing begin.