PowerPoint slide decks are often used to present study results; it is an effective way to put together an engaging scientific story. However, a video offers a decisive advantage over a slide deck: the target group simply has to press the “play” button and the study and its results are easily explained. If anything is not fully understood, the video can be watched again.
At the beginning of each project, the relevant study is analyzed by an experienced CAST PHARMA medical content developer. The essential facts to be conveyed, such as study design, relevance, patient groups, and results, are established. This concept is then confirmed by the client, as is the look and feel for the video. As soon as the flow of the video is approved, the implementation of the animation, final editing, and dubbing begin.