Visual storytelling for scientific publications
The success of a pharmaceutical on the market depends on its efficacy and tolerability, which are determined in clinical trials. Understanding these studies, their rationale, the patient groups involved, the study design, and the results are crucial.
Studies can be prepared and visualized in different ways and at different levels of detail:
One pager, infographic, or graphical abstract
A graphical or visual abstract is a single, concise, pictorial summary of the main findings of a clinical study quickly and to-the-point. Engaging visuals provide readers with an overview of the study much faster than a traditional text abstract. Many publications now accept visual abstracts, and some have even started to require them.