Every scientific story can be told in an interactive manner. Demonstrably, human beings retain facts and complex issues much better if they have explored them interactively, thus discovering causal relationships for themselves.
Today, we have a wealth of options for producing interactive media, from iPad-based trainings via touchscreen applications at congresses through to virtual reality. Even well-made PowerPoint presentations can be classed as interactive applications. But with all the wizardry that is technologically possible, the needs of the user must not fall by the wayside. Therefore, when developing interactive content, it is necessary to combine precise, user-friendly navigation with a well-conceived visual story.
Human beings retain...
10% of what they read
(paper, study, book)
30% of what they see
50% of what they
see and hear
90% of what they see
hear and experience
A huge range of possible Interactive Applications
While it is relatively easy to integrate a linear video or a scientific illustration into existing platforms, technical requirements regarding interactive applications are usually significantly higher. However, in return, they provide a far wider range of possible interactive tools.