Every scientific story can be told in an interactive manner. Demonstrably, human beings retain facts and complex issues much better if they have explored them interactively, thus discovering causal relationships for themselves.

Today, we have a wealth of options for producing interactive media, from iPad-based trainings via touchscreen applications at congresses through to virtual reality. Even well-made PowerPoint presentations can be classed as interactive applications. But with all the wizardry that is technologically possible, the needs of the user must not fall by the wayside. Therefore, when developing interactive content, it is necessary to combine precise, user-friendly navigation with a well-conceived visual story.