Explaining the Mechanism of Action of pharmaceutical and biotech compounds

Learn more about the seamless processes necessary
to bring the MoA of a scientific compound to life.

Mechanism of Action (MoA)

Your various target groups – healthcare professionals, patients, investors and shareholders – demand tailor-made information about product benefits. Most importantly, scientific and product-related facts such as the underlying mechanism of action have to be communicated effectively, within the industry and beyond.

Examples from different projects

The Mechanism of Action of a pharmaceutical or biotech compound can be visualized as:

Featured Case Studies

Why not explore new possibilities to communicate?

Easy-to-understand modes of action

The mode of action of a pharmaceutical product is one of the most difficult concepts to communicate. Why? Because most mechanisms of action happen at a molecular level, triggering complex signaling cascades and thus influencing cells, tissues, and organs. This presents a clear challenge for the pharmaceutical industry as understanding the MoA is extremely important for the decision-making process and can affect the approval or use of a new drug or therapy option.

For these complex scientific subjects, Visual Storytelling offers a solution: complicated subject matter can be presented simply with catchy graphics and sophisticated MoA animation.

Extensive studies have shown that graphics, mechanism of action animation, and film sequences can have an enormous influence on people’s perceptions of a given topic. Visuals are processed 50,000 times faster than text, graphics quickly affect emotions, and emotions are very influential in the decision-making process. This is the beauty of Visual Storytelling.

There is no question – good visual stories can influence decision makers, and those who use Visual Storytelling to present their mechanism of action give themselves a clear advantage over their competitors.