An explanatory video for surgeons about a
new mode of administration
For their product launch, our client required a clearly structured explanatory video that presented their novel treatment and its alternative mode of administration to proctologists. Since real images would have been unpleasant for viewers, a convincing animation was the most appropriate way to address this delicate topic: the film shows perianal fistulas and the fistula surgery in as much detail as possible while still remaining visually appealing. Other fistula treatment approaches are only partially effective and rely on invasive surgical procedures, so our client addressed this unmet medical need by combining the new treatment with a minimally invasive method of administration. The modular animated film moves from the perianal fistula’s mechanism of disease through different aspects of its treatment, including administration of medication.