Introducing a complete product range in a modular approach
What did the client need?
Our client wanted to introduce their entire range of probiotics, consisting of five products, each with specific probiotic ingredients. The idea was to create 3D animation videos suitable for pharmacists and consumers alike, which could be used in sales calls, online and for other purposes. One of the main points of the film was to communicate the concept that three different target zones exist in the intestines, which can be specifically targeted with different probiotic strains. For the animation style, our client requested us to align with the existing brand guide and to use their key visual of a female abdomen.
How did we meet this need?
We produced six different animation modules, covering a general introduction to probiotics and their benefits and then discussing each of the five specific products. Each of the segments can be viewed separately and by having an approximate length of 2 minutes, are suitable even for quick sales calls or online viewing. Furthermore, we provided our client with five combination videos, showing first the introduction and then one of the product modules. The target zones in the intestine are depicted with the help of a magnification window and the treatment benefits are specified for each zone.
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