Visual Storytelling will work for you
Each globally operating pharmaceutical or biotech business needs to ensure team members are well informed about established products and fully prepared for upcoming launches. Everyone working with a product needs to be able to understand—and usually explain in turn—its background of complex medical processes. It is therefore essential that all the necessary information about the product, including its mode of action, the mechanism of the underlying disease, efficacy and safety, preclinical and clinical studies, costs, competition, and company history, is delivered to staff in a well-structured, consistent way that produces reliable learning results. The trainees not only retain this knowledge but have the ability and confidence to pass it on to their target audiences.
An essential goal is to grab and hold the attention of diverse audiences while conveying a wealth of accurate information that they will definitely remember: entertained learners absorb facts better than bored ones! And the clearest and most engaging way to explain complex science is VISUAL STORYTELLING.