Slide decks are a staple in the pharma and biotech industries. Everyday countless new decks are created. They explain clinical studies, detail a product and its market position, and serve as training tools. While a lot of time is spent thinking about what should go into these decks, often very little time is spent thinking about how this information should be presented. The result? Poorly designed slide decks that lack a consistent scientific story and do not consider the audience they are meant to inform.
In this whitepaper, we look at how slide decks are typically used, highlight common mistakes, and demonstrate how visual storytelling can transform the way you communicate the science behind your product.