How we work

Transferring knowledge can be a tough task.
We show how we find the fast lane
into the minds of your audience.

Examples of visual stories using different output media

Visual storytelling

Our approach to achieving your goals

Our customers come to us with similar problems: They either need new impressive materials from scratch, or their existing materials are text-heavy, their target group isn’t interested, or they’re just looking for a newer, fresher look.

With our visual storytelling approach, we help solve these problems. It isn’t just about making materials beautiful: we work out the key messages and develop visual concepts to explain complex medical science, study outcomes, or a new mode of action. We make visuals that engage the audience and help them really understand the content.

The output medium only plays a subordinate role. Our visual stories work in illustrations and infographics, as well as in slide decks, eLearning courses, and of course in animated films.

What sets CAST PHARMA apart

The value of scientific and creative expertise

What’s the point of designing beautiful materials if no one understands the scientific content? What good is understanding complex scientific concepts if you can’t communicate them? There are many good scientific communication agencies that can accurately transfer content into illustrations or slide decks but can offer only limited graphical quality, producing dry, uninspiring results.

At CAST PHARMA we close this gap and offer our customers strong in-house medical expertise combined with outstanding visual quality. This unique combination, plus many years of experience, means we’re able to either produce an entire project or develop solutions to support an already contracted agency, as the client requires.

The combination of in-house scientific and creative expertise makes the difference.

What really matters for our clients

Over many years across hundreds of successfully delivered visual storytelling projects, we know what matters to
our clients:

A high level of scientific understanding
Medical and scientific expertise is one of the cornerstones of our work. This is guaranteed by our in-house scientific team. Over 60% of our medical content developers have PhD degrees.

A proven workflow
Through years of experience, we have established a proven workflow for the development of visual storytelling solutions. This ensures optimal use of resources, time, and budget to maintain the highest quality standards.

Professional referencing
Our scientific team works with professional referencing software and follows the highest standards of correct scientific work.

Extensive experience with approval processes
Our scientific team is familiar with industry standard approval systems such as PromoMats and can work within the client’s approval infrastructure.

Editable and easily adaptable deliverables
At the end of each project, our customers receive editable files to ensure easy localization of the materials.

Over many years across hundreds of successfully delivered visual storytelling projects, we know what matters to our clients:

A high level of scientific understanding
Medical and scientific expertise is one of the cornerstones of our work. This is guaranteed by our in-house scientific team. Over 60% of our medical content developers have PhD degrees.

A proven workflow
Through years of experience, we have established a proven workflow for the development of visual storytelling solutions. This ensures optimal use of resources, time, and budget to maintain the highest quality standards.

Professional referencing
Our scientific team works with professional referencing software and follows the highest standards of correct scientific work.

Extensive experience with approval processes
Our scientific team is familiar with industry standard approval systems such as PromoMats and can work within the client’s approval infrastructure.

Editable and easily adaptable deliverables
At the end of each project, our customers receive editable files to ensure easy localization of the materials.

Workflow

Through years of experience, we have established a proven workflow for the development visual storytelling solutions. Our workflow ensures optimal use of resources, time, and budget and allows us to maintain the highest quality standards. By working in defined phases, we produce interim work products that are reviewed internally before being shared with the client for final review and approval. This allows us to ensure quality and make any required changes or adjustments quickly while minimizing impact on the overall timeline and budget. The phased workflow also ensures that we are maintain alignment with the client vision, confirming messaging before creating the visuals required to convey those messages, and confirming the visuals before we enter production.

Want to learn more about our visual storytelling solutions?

Illustrations, Infographics, and Graphical Abstracts

Scientific
Slide Decks

Medical Animation
Explainer Videos

Medical Learning and Training