Visual storytelling for scientific slide decks
Slide decks are a staple in the pharma and biotech industries. Everyday countless new decks are created. They explain clinical studies, detail products and their position in the market, and serve as training tools. While a lot of time is spent thinking about what should go into these decks, often very little time is spent thinking about how this information should be presented. The result? Poorly designed slide decks that lack a consistent scientific story and do not consider the audience they are meant to inform.
Whether improving an existing slide deck or creating one from scratch, it is crucial to combine scientific knowledge with a didactic method to develop great visual stories.
