How we work: scientific slide decks
A scientific slide deck can be a powerful tool to
support presentations and personal communication.
Learn more about how we create slide decks with
the power to captivate and motivate your audience.
Scientific Slide Decks, often implemented in PowerPoint, play many important roles in the pharmaceutical and biotech industry:
- Tools for self-study to be sent to KOLs and other stakeholders
- Tools to support talks with HCPs
- Presentation aids for a trainer or speaker
- Self-directed learning tools for trainees
Unfortunately, too many slide decks contain slides with too much text, spreadsheets, charts, and bullet points. This leads to boring presentations, bored audiences, and lackluster learning and training results with potential economic consequences.
Lost opportunities
Slide decks can do more
Slide decks all too often have a reputation for being dusty, dry, and boring. Almost everyone has experienced lengthy presentations based on half-hearted, text-heavy slides. Information is often ripped from different sources and slapped together with little thought about visual appeal, consistency, or story flow. Though well-intentioned, this practice often fails to offer a clear focal point that grabs the audience’s attention and effectively relays core messages. At CAST Pharma, we are convinced that this does not live up to what slide decks have to offer.
Before: Usually, slide decks are random collections from diverse materials. Key information are often hidden in a multitude of bullet points or wordy headlines.
Slide decks
Turning data into stories
Explaining large amounts of dry content such as study results can strain your audience’s attention span. Visually appealing output formats that use the power of 2D infographics and animated 3D graphics can make data visualization more engaging for your audience. In data visualization, key messages are clearly defined and presented with the perfect balance of text and graphics; this ensures your chosen function, whether it is self-study or a presentation, is best served. For scientific slide decks, even complex sequential graphics and customized images are easy to implement with classic PowerPoint tools, thus ensuring that your presentation is accessible to everyone without requiring extra programs.
A proven workflow
The development of a slide deck
To develop a comprehensive slide deck, we have a proven workflow taking advantage of in-house medical experts and graphic artists to make sure the slide deck makes a lasting impression on the audience while achieving the communication goals. See the graphic below to get an impression of our development workflow:
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1
Analysis
Review of input materials and clarification of target audience and communication goals
2
High-level structure
Definition of core statements, arranging content into a structure that includes all relevant information and allows for optimal story flow
3
Detailed concept phase
Development of visual ideas and creation of concept slides containing the visual, slide copy, explanations of interactivity, and notes with references
4
Production of supporting media
Production of images, infographics, and diagrams in the final look-and-feel
5
Implementation
Compilation of all visual and text elements to create an animated slide deck in the final design (using programs such as Microsoft PowerPoint, Keynote for MacOS, or Prezi)