Analysis
We start each project by analyzing the input materials and asking three essential questions about its target group, purpose, and planned use:
Answering these questions helps us decide:
The input analysis is an important step in creating engaging and meaningful slide decks.
We usually calculate our price estimates not on PowerPoint slides but on content slides. A complex diagram explained step by step can take up several slides in PowerPoint, but in terms of content it is only one content slide.
Because slide decks are used in so many different ways in the pharmaceutical and biotech industries, it’s especially important to be very clear about objectives and planned use.
To help you define the purpose of your PowerPoint, we’ve prepared a questionnaire.
Examples of slides developed as engaging visual stories
Visual storytelling
Our customers come to us with similar problems: their slide decks are text-heavy or have far too many bullet points, the target group isn’t interested, or they’re just really dissatisfied with their slide deck.
With our visual storytelling approach, we help solve these problems. This isn’t just about making existing slides more beautiful: we work out the key messages and develop visual concepts to explain complex medical science, study outcomes, or a new mode of action. We make sure target groups remain engaged and really understand the content.
The benefits of using standard tools like PowerPoint are obvious: files that are editable after project completion, adaptable slides, and manageable file sizes to make distribution easier.
What sets CAST PHARMA apart
What’s the point of designing good slides if no one understands the scientific content? What good is understanding complex scientific concepts if you can’t communicate them? There are many good scientific communication agencies that can accurately transfer content into PowerPoint but can offer only limited graphical quality, producing dry, uninspiring slides.
At CAST PHARMA we close this gap and offer our customers strong in-house medical expertise combined with outstanding visual quality. This unique combination, plus many years of experience, means we’re able to either produce an entire project or develop solutions to support an already contracted agency, as the client requires.
The combination of in-house scientific and creative expertise makes the difference.
A proven workflow
Our proven workflow uses a team of in-house medical experts and graphic artists to create a slide deck that achieves its communication goals and makes a lasting impression on the audience. See the graphic below to get an impression of our development workflow:
Analysis
Review of input materials and clarification of target audience and communication goals
High-level structure
Definition of core statements, arranging content into a structure that includes all relevant information and allows for optimal story flow
Detailed concept phase
Development of visual ideas and creation of concept slides containing the visual, slide copy, explanations of interactivity, and notes with references
Production of supporting media
Production of images, infographics, and diagrams in the final look-and-feel
Implementation
Compilation of all visual and text elements to create an animated slide deck in the final design (using programs such as Microsoft PowerPoint, Keynote for MacOS, or Prezi)
Send us the most problematic slide in your current deck. We’ll rework and improve it.
This service is free of charge and any obligation.