How we work: scientific slide decks
A scientific slide deck can be a powerful tool to
support presentations and personal communication.
Learn more about how we create slide decks with
the power to captivate and motivate your audience.
Slide Decks are universal tools in scientific communication
Imagine business communication without any slide decks. Slide decks have endured as a universal presentation tool for good reasons: they enable the presenter to tell a story in a powerful, visual way. Due to their file size, slide decks are also easy to transfer and accessible by almost anyone with a computer. Slide decks offer great flexibility as they can be updated relatively quickly to reflect recent developments or new study results. Prepared in the right way, slide decks can be used either as presentations, for independent study, or both.
Lost opportunities
Slide decks can do more
Slide decks all too often have a reputation for being dusty, dry, and boring. Almost everyone has experienced lengthy presentations based on half-hearted, text-heavy slides. Information is often ripped from different sources and slapped together with little thought about visual appeal, consistency, or story flow. Though well-intentioned, this practice often fails to offer a clear focal point that grabs the audience’s attention and effectively relays core messages. At CAST Pharma, we are convinced that this does not live up to what slide decks have to offer.
Before: Usually, slide decks are random collections from diverse materials. Key information are often hidden in a multitude of bullet points or wordy headlines.
After: Once reworked, a slide deck should be both, easy to understand and visually appealing.
Another way is possible
Focus and clarity with visual storytelling
At CAST PHARMA, we follow certain guidelines when designing slide decks. We develop core messages and structure the content accordingly to create a story. We then turn data and text-heavy elements into visuals that build up step-by-step. This breaks up information into smaller chunks, which helps the audience to focus on the most relevant content.
A proven workflow
The development of a slide deck
To develop a comprehensive slide deck, we have a proven workflow taking advantage of in-house medical experts and graphic artists to make sure the slide deck makes a lasting impression on the audience while achieving the communication goals. See the graphic below to get an impression of our development workflow:
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1
Analysis
Review of input materials and clarification of target audience and communication goals
2
High-level structure
Definition of core statements, arranging content into a structure that includes all relevant information and allows for optimal story flow
3
Detailed concept phase
Development of visual ideas and creation of concept slides containing the visual, slide copy, explanations of interactivity, and notes with references
4
Production of supporting media
Production of images, infographics, and diagrams in the final look-and-feel
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Implementation
Compilation of all visual and text elements to create an animated slide deck in the final design (using programs such as Microsoft PowerPoint, Keynote for MacOS, or Prezi)