How we work: eLearning

How we work: eLearning

We believe that there is no one-size-fits-all solution
for learning and training. To be effective, a training
program must consider both the specific needs of
the learners—their roles, performance expectations,
and existing level of knowledge—and the complexity
and purpose of the content.

Why we love eMagazines

Don’t you just love eMagazines like National Geographic, Wired, and Time? They combine interesting texts with fascinating images and often add interactive elements such as videos, animations, audio, and quizzes. Various entry points for reading and discovering are appealing and make going through the material a fun experience.

Shouldn‘t eLearning work that way, too? We think so!

That’s why we recommend eLearning courses that deliver exactly the learning outcomes that managers expect from their team: high levels of learner engagement, high completion rates, a clearer understanding of science through strong visual components, and, finally, each employee’s best possible performance. A high-quality eLearning tool draws the user in and cements their relationship with your product and company; it doesn’t just deliver the facts, it promotes a connection between the employee and the brand.

The right solution for your specific need

Unique with extensive interactivity

Editorial design

When a large amount of information has to be communicated, like during onboarding, learners often need to sit in front of their workstation computer or laptop for extended sessions. To maintain the learner’s interest in the material, we create eLearning courses that have a high level of interactivity and innovative editorial design.

Articulate Storyline example

Our free eLearning course on how to successfully create eLearning modules for medical affairs can be accessed online or can be downloaded and tested in your LMS. To get login credentials, press the “access demo“ button.

Articulate RISE example

Mobile-friendly learning

Blog-like design

For short and frequently changing learning content, such as new study data or information about a changing competitive environment, we recommend eLearning courses that can be created and updated quickly and used on the go with a variety of mobile devices.

Our free eLearning demo can be tested online. To get immediate access, press the “access demo“ button.

eLearning with existing materials

Editorial slide deck design

If good PowerPoint presentations or slide decks already exist in your company, they can be further developed into an eLearning tool that might offer fewer interactive possibilities but can quickly be made operational and, of course, be integrated into any LMS environment.

iSpring eLearning example

We will be releasing a demo module shortly that can be downloaded and tested in your LMS, or accessed online. Press the ‘Download Demo’ button to be notified as soon as this module is available.

Assess your needs

Questions about planning an eLearning programme

When you start thinking about initiating an eLearning project, you ask yourself a lot of questions in order to get the best possible result.

These questions include whether eLearning works in your existing LMS, whether it should run in a workspace environment or on mobile devices, how easily can it be translated into other languages, how referencing is implemented, and, most importantly, how the content can be approved in your company. Look at the following table to get a rough idea of the solution that would best suit your needs.

Subject-matter expert versus
scientific storytelling expert

We are often asked by prospective customers if—because we have in-house experts—we can also independently develop content on various topics. It’s important to remember that experts in your department have built up specialized expertise in their particular areas over the years: they are considered subject-matter experts. These experts naturally have a great deal more specialist knowledge than we do.

We at CAST PHARMA see ourselves as scientific-storytelling experts. With their academic background and didactic skills, our staff can enter into discussions with your subject-matter experts on an equal footing and use delivered materials to create the best learning path for your target audience.

This means that the learning content is always based on inputs, e.g., core slide decks, study data, literature recommendations, or a scientific platform. We use these materials to create focused and learner-centered content, engaging visuals, and consistent learning courses designed to enhance the performance of your medical affairs teams.

A proven workflow

From analysis to implementation

To develop something complex like a comprehensive eLearning tool, we need not only a proven workflow but also a close collaboration with the client and their subject-matter experts. See the graphic below to get a picture of our development workflow:



Review of input materials and creation of a content list, comprising all information to be included


High-level structure

Arranging content into modular structure and creation of content outlines, ensuring all relevant content is included and the flow of information is optimized


Detailed concept

Development of detailed concepts for each module including copy, visual ideas, and explanations of interactivity for review by client


Production of supporting media

Production all images, videos, etc. in the final look-and feel of the training



Compilation of all elements including copy, supporting media and interactive elements into final design layout, and creation of files to be uploaded to LMS

Interested in more information?