How we work: 3D medical animation
Producing scientifically correct medical animation
is a complex process. At CAST PHARMA
we have a proven workflow to meet your needs.
Airtight referencing. Approval guaranteed. Easy to adapt.
Visual storytelling with medical animation
When it comes to illustrating mechanism of action and mechanism of disease, medical animation is the gold standard in the pharmaceutical and biotech industry. Sometimes you might just need eye candy to grab attention at a (virtual) booth. But in most cases, the primary objective is helping your audience understand complex science. You need to educate and inspire. You want more than superficially appealing visuals. You need animation that brings your story to life and brings your message home to the audience.
What really matters for our clients
Over many years across hundreds of medical animation projects, we know what matters to our customers. Our team adds value with:
- A high level of scientific understanding
- Proven workflow from script to screen
- Professional referencing
- Extensive experience with approval processes
- Editable and easily adaptable deliverables
The right type of animation for your needs
We combine all these advantages in our various types of medical animation. We use stylistic elements such as 3D animation and 2D infographics in a meaningful way that makes sense for the intended communication goal. At the end of each project, our customers receive editable files—a clean feed of the video with an editable AfterEffects file—to ensure easy localization of our materials.
2D Effective
- 2D and 3D elements are moved across the screen
- Effective entry into scientific communication
- Visual language that focuses on the essentials
2D/3D Cross-over
- Meaningful combination of 3D animation and 2D infographic elements
- Clear and modern visual language
- Ideal way to tell a complex yet visually appealing story
3D Impact
- Appealing 3D animation for maximum visual impact
- Eye-catcher for (virtual) congress booths
- Cutting edge animation to impress audiences
Custom
- 2D/3D animation in combination with other elements (e.g., interviews)
- Your individual mix tailored to your story
- Real footage or stock material
upon request
The workflow of a medical animation project
With all the necessary resources in-house, CAST PHARMA has a workflow optimized for medical animation. We produce tailor-made animated films using a myriad of styles, covering a wide range of therapeutic areas, and deliverable in any format required.
With medical animation
even the most complicated processes
can be explained in a simple manner
Behind the Scenes at CAST PHARMA
Frequently asked questions
HOW MUCH DOES 3D MEDICAL ANIMATION COST?
The cost of medical animation can vary greatly from project to project. The five most important factors you should consider when planning a project are:
- Length of the planned 3D animation
- Complexity of the content
- Choice of style (e.g., 2D, 3D, or sketched)
- Required medical expertise
- Approval processes
Learn more about the costs of an animation in our pricing document:
WHAT IS THE OPTIMAL LENGTH OF A TYPICAL
3D ANIMATED FILM?
Our recommendation is that medical 3D animation videos do not exceed 3 to 4 minutes, as to not to overtax the viewer’s attention span. Simply put: the shorter the better and focus on one topic per video. For subjects that require a more in-depth explanation, we suggest separating the film into individual modules or chapters.
HOW LONG DOES IT TAKE TO PRODUCE AN ANIMATED FILM?
The first stage for making a 3D animated video is creating a storyboard, with usually takes 4-8 weeks. Production then takes 3-5 weeks, depending on the length of the film and the complexity of the animation.
Thus, the overall timeline for the project is influenced strongly by the time needed for review as well as the depth and amount of content. We create timelines based on these factors as well as when our customers need to have their animation finalized.