How We Work: 3D Medical Animation

How we work: 3D medical animation

Producing scientifically correct medical animations
is a complex process. At CAST PHARMA
we have a proven workflow to efficiently
develop solutions that best fit your needs.

Visual storytelling with 3D medical animation

In today’s world visual stories are crucial; 90 percent of the information transmitted to the brain is visual. Images create emotions, and emotions play a large role in the decision making process. Without visuals, an idea may be lost in a sea of words.

A vivid and conclusive story, told in a memorable medical animation, will find its way into the minds of the target audience and stay there. 3D medical animations can be used to explain processes on a molecular level and at an organ level, to illustrate the function of medical devices, as well as to highlight unique molecule features.

With a medical animation video
even the most complicated processes
can be explained in a simple manner

Behind the Scenes at CAST PHARMA

Subject-matter expert versus
scientific storytelling expert

We are often asked by prospective customers if—because we have in-house experts—we can also independently develop content on various topics. It’s important to remember that experts in your department have built up specialized expertise in their particular areas over the years: they are considered subject-matter experts. These experts naturally have a great deal more specialist knowledge than we do.

We at CAST PHARMA see ourselves as scientific-storytelling experts. With their academic background and didactic skills, our staff can enter into discussions with your subject-matter experts on an equal footing and use delivered materials to create the best animation and story for your target audience.

This means that our storyboards and videos are always based on inputs, e.g., core slide decks, study data, literature recommendations, or a scientific platform. We use these materials to create a visual story that is made to achieve your scientific communication goals.

The workflow of a medical animation project

With all necessary production departments available in-house, CAST PHARMA has an optimized workflow, allowing the production of tailor-made animated films in various styles, suitable for a wide range of indications and deliverable in any format required.

Idea

Conception

Layout

Production

Delivery

Frequently asked questions

HOW MUCH DOES 3D MEDICAL ANIMATION COST?

The cost of a medical animation can vary greatly from project to project. The five most important factors you should consider when planning a project are:

Length of the planned 3D animation
Complexity of the project
Choice of stylistic means (e.g., 2D, 3D, or sketched)
Required medical expertise
Approval processes

Learn more about the costs of an animation in our pricing document:

Download Pricing Document

WHAT IS THE OPTIMAL LENGTH OF A TYPICAL
3D ANIMATED FILM?

Our recommendation is that medical 3D animation videos do not exceed 3 to 4 minutes, as to not to overtax the viewer’s attention span. The general guidelines are: the shorter the better and focus on one topic per video. For subjects that require a more in-depth explanation, we suggest separating the film into individual modules or chapters.

HOW LONG DOES IT TAKE TO PRODUCE AN ANIMATED FILM?

The first stage in the creation of a 3D animated film consists of developing a suitable visual story, which generally takes 4 to 8 weeks. The actual production takes several weeks, depending on the length of the film and the complexity of the animations.

In between, there are several feedback rounds, and at two points the client’s legal, regulatory and medical approval is needed: once for the storyboard and once for the final medical animation film. As this is the case exact production time is difficult for us to estimate, as it depends on company-specific approval processes.

This is something which should be considered when calculating overall production time.