How we work: 2D explainer video
Creating an engaging explainer video isn’t just
a question blackboard vs. whiteboard.
It’s about finding the right style and level of animation
for the scientific story and the target audience.
Visual storytelling with 2D explainer videos
Almost every time you browse LinkedIn, Instagram, or YouTube, you’re sure to find explainer videos. Why? Because they make information accessible to people with different levels of knowledge and quickly get to the heart of a topic. In the pharmaceutical and biotech industry, explainer videos help companies communicate with patients, train medical staff, and visualize complex study data.
At CAST PHARMA, we know that every message and every audience is unique. That’s why we create explainer videos with the right style and the right animation for the story you want to tell.
Explainer videos offer a wide range of visual options
with different levels of complexity.
Hands and strokes
- Drawn or static objects are moved across the screen
- Hand drawn with passion
- Visual language that focuses on the essentials
Motion
- Objects and characters are slightly animated
- Clear, modern visual language
- Can also be combined with hand animation
Complex Movement
- Objects and characters are brought to life
- Highly animated figures and complex realistic scenarios
- Ideal for emotional connection and gaining acceptance
Custom
- Let us design your preferred style and animation
- Your individual style tailored to your story
- On request, based on your corporate design
upon request
All videos can be developed in various styles
We have a vast range of styles, and we will find the best fit for your message and your audience.
Whiteboard
Blackboard
Live scribble
Realistic drawing
Motion graphics
Vector
Comic
Watercolor
Subject-matter expert versus
scientific storytelling expert
We are often asked by prospective customers if—because we have in-house experts—we can also independently develop content on various topics. It’s important to remember that experts in your department have built up specialized expertise in their particular areas over the years: they are considered subject-matter experts. These experts naturally have a great deal more specialist knowledge than we do.
We at CAST PHARMA see ourselves as scientific-storytelling experts. With their academic background and didactic skills, our staff can enter into discussions with your subject-matter experts on an equal footing and use delivered materials to create the best animation and story for your target audience.
This means that our storyboards and videos are always based on inputs, e.g., core slide decks, study data, literature recommendations, or a scientific platform. We use these materials to create a visual story that is made to achieve your scientific communication goals.
The workflow of an explainer video project
With all necessary production departments available in-house, CAST PHARMA has an optimized workflow, allowing the production of tailor-made explainer videos in various styles, suitable for a wide range of indications and deliverable in any format required.