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Visual Storytelling – The Fast Lane into the Minds of your Target Group

Your messages constantly compete with a host of other information, bombarding your target group daily. As a result […] Read more…

Behind the Scenes at CAST PHARMABehind the Scenes at CAST PHARMA

Our clients visit us regularly to discuss projects, exchange experiences, and see how we work firsthand. It is especially fascinating […] Read more…

Frequently Asked Questions

What does MoA stand for?

The abbreviation stands for “mode of action” or “mechanism of action”, i.e. the way an active substance works. In pharma communication, this is one area in which 3D animations are particularly useful. Other areas include: Mode of disease (MoD), patient or consumer information, and instructional videos to explain the use of medical devices.

What is the optimal length of a typical 3D-animated MoA film?

Our recommendation is 3 to 4 minutes, in order not to overtax the viewer’s attention span. The general guideline: The shorter the better; focus on one topic per film. Of course, some contents may need a lengthier explanation. In such a case, separating the film into individual modules is advisable.

How long does it take to produce a 3D-animated film?

The first stage in the creation of a 3D-animated film consists of developing a suitable visual story, which usually takes about 3 to 4 weeks. The actual production takes a further 4 to 6 weeks. In between, there are several feedback rounds, and at two points the client’s legal, regulatory and medical approval is needed: For both the storyboard and the final film. For us, the time approvals may take is difficult to estimate, since it depends on company-specific internal processes. Please take this into consideration when calculating overall production time.

How much does a mode of action animation cost?

Of course, there is no one answer to this question. The cost of a project depends on a variety of factors, including the length of the planned project, the complexity of the project, and the choice of stylistic means. For further information we have written a detailed blog article for you. We would also be happy to send you a non-binding offer – so please do not hesitate to contact us: info(at)cast-pharma.com

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