Lung Carcinoma

The concept of the 26-minute film is based on three complementary elements to illustrate the client’s message: Live footage shot with an actor and voice-over text, questions addressed by medical doctors and animation sequences.

By placing an actor with voice-over text in the patient role, it was possible to carefully choose a voice for the patient and control the tone of the text, while at the same time conveying sincerity and engaging the viewer on a personal level. Patient questions, presented in the form of the actor’s thoughts, are addressed by a pulmonologist, an oncologist and a surgeon. Responding to the patients’ concerns in a professional and serious approach lends the film gravity and credibility. Animation sequences are used to illustrate treatments and medical processes in an easy-to-grasp manner.

The film interweaves the three components to inform the patient and give them a sense of security. Different treatment options ranging from surgery and radiotherapy to chemotherapy are shown with special emphasis on new drugs such as tyrosine kinase inhibitors and angiogenesis inhibitors. The film ends on a positive note with how the patient has learned to cope with the disease.