successful training

MEDICAL TRAINING AND LEARNING

Learn more about why Visual Storytelling is the
best way to develop comprehensive training
and learning solutions for the pharmaceutical
and the biotech industry.

successful training

MEDICAL TRAINING AND LEARNING

Learn more about why Visual Storytelling is the
best way to develop comprehensive training
and learning solutions for the pharmaceutical
and the biotech industry.

Success is at hand with effective medical training tools
designed for pharmaceutical and biotech companies

High-quality training is absolutely vital in the pharmaceutical industry, where high rates of employee turnover mean that new team members must be trained and equipped with the skills they need to produce results as soon as possible.  In order to create a unified approach to a new product and so a more effective product launch, employees on opposite sides of the globe must quickly become confident about the therapy’s scientific background, the product’s benefits, the competitive situation, and the marketing direction.

Though traditional text-heavy teaching tools are easier to produce, numerous studies have shown that the best learning results generally come from combinations of text, images, and – best of all – interaction. When developing a training tool for a pharmaceutical or biotech company, several learning theories and models such as the “dual coding theory”, the “cognitive load theory”, and the “ARCS model” should be considered. A brief overview of some of the most pertinent theories will be provided here: 

The learner should be able to COMMUNICATE the info they learned

Principles of science education

Prior ideas about how things work are remarkably enduring
Role of the trainer: address misconceptions if learner is to reconfigure misconceptions in favor of another explanation
Foundation of factual knowledge
Conceptual framework
Organize knowledge to facilitate retrieval and application
Learners have to be trained how to evaluate:
Their knowledge (and what they don’t know)
Their methods of thinking
Their conclusions

A medical education tool can be implemented as:

Featured Case Studies

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Explaining the Mechanism of Action of Pharmaceutical and Biotech Compounds

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Explaining unknown Disease Pathophysiology

Explaining the mechanism of a disease (MoD) or the disease pathophysiology in a clear and concise way is crucial to help healthcare professionals, patients, investors, and other target groups fully understand a disease.

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Learning more about Visual Tools for Clinical Stage Companies and Biotech Startups

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Transforming Studies and Scientific Data into impressive and understandable Visual Stories

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Presenting engaging Content at a Congress Booth

For your congress booth, you are after the one idea that will make all the difference. Virtual reality and interactive touchscreens offer new possibilities for your next trade show.

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