Grass pollen allergy

2007

Fictitious patient Jorg is allergic to grass pollen. He is used, together with 3D-animations, to show the genesis of allergies, their effective treatment with special immunotherapy and, last but not least, the specific advantages of the new grass allergy tablet. Professional information is provided by an expert and various edited statistics.

The film supports the Europe-wide launch of a new grass allergy tablet. Produced in ten languages, the film aims to give doctors and patients a better understanding of the medicine’s mode of action.